Tag: trademark registration

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Trademarks

How Do I Choose the Correct Trademark Class?

Deciding on a trademark is an important part of successful branding. Many companies then register the mark for protection at the federal level. Part of this process requires considering how the trademark should be classified.

Keep in mind that on your application you must select from one or more of the available categories, which are based on the goods or services you offer. The USTPO provides 45 classes to choose from and, once selected, your trademark protection is limited to that specific area. Further, if you select the incorrect class, your application may be denied.

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Trademarks

Trademarks and Domain Names

Building a successful brand is an important part of ensuring the long-term financial health of your business. We now live in a digital age which means that taking advantage of e-commerce opportunities can help you thrive even if you run a more traditional brick-and-mortar company.

With that in mind, if you are new to the process, you may have some confusion about what the terms “trademark” and “domain name” mean. Because both can greatly benefit an organization, we will explore the differences and similarities between the two in this post.

Now, while a trademark and a domain name may overlap, they are not exactly the same thing. Simply put, a domain name is a web address, while a trademark refers to the company brand. Trademarks are how a consumer can identify your goods and services and distinguish you from your competitors. Moreover, these marks provide legal protections that prevent others from using the name. 

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Trademarks

What is a Trademark?

Trademarks are one of the most valuable assets a business can own. They are a type of intellectual property that lets your customers know that a product or service is coming from you. In other words, a trademark is your brand. With that in mind, below is a brief overview that should help answer some common questions you may have. 

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Trademarks

Do Trademarks Expire?

Done correctly, trademarks are like diamonds – they last forever. But, this is only true if you register the mark at the federal level, and keep up with all of the necessary maintenance requirements. 

Now, if you want to continue to have federal protection, you must use and renew the mark. The United States Patent and Trademark Office (USPTO) will send you renewal email reminders, so it’s important not to ignore these.

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